Vision vs. Sight

In a March 2014 blog post titled “Vision vs. Sight“, Digital Royalty founder and CEO Amy Jo Martin talks about the Downtown Project, the downtown Las Vegas community, hope and what it means to be a visionary.

“It occurred to me that my board meetings aren’t necessarily about my business. They’re subliminally teaching me about what it means to create and implement a Vision beyond what you can see. Each month guides me. It’s pretty unique to live in an environment where you witness the art of a Visionary every day. It sure does serve as great curriculum. If you “live it”, you will learn it.

Visionaries don’t predict the future. They place bets on their ability to form and create what the future looks like based on their previous experiences and lesson. There’s a difference between betting against the house while gambling blind and placing a steep calculated bet on the belief in yourself and the belief you have in the team you’ve attracted.

Nearly two years ago when Tony Hsieh asked me to move my company to downtown Las Vegas he shared his vision with me. None of his vision yet existed in plain sight. Today is a different story. Nearly 2,000 jobs have been created and our neighborhood looks completely different.

Turns out, it doesn’t matter who believes in the Visionary because they believe in themselves enough to draw the right people around them and create physical proof for others.”

Read the full blog post here.

About Digital Royalty: At Digital Royalty (dR) we develop digital integration and social media strategies for corporate and entertainment brands, professional athletes, sports teams and leagues. Our firm has global reach and pioneers measurable concepts for big personalities. Through our newest division, Digital Royalty University (dRU), we provide customized social media coaching and corporate social media training programs.

About Amy Jo Martin: Amy Jo founded Digital Royalty nearly five years ago to help companies, celebrities, professional sports leagues, teams and athletes build, measure and monetize their digital universe. In addition, Digital Royalty provides customized social media education programs through Digital Royalty University, which offers a comprehensive curriculum blending strategic and tactical training. In October 2012, Amy Jo published the New York Times Bestseller, Renegades Write the Rules. Digital Royalty is part of the VegasTechFund portfolio.

 

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